Agent & Broker

All too often, overzealous adjusters try to manufacture ways to deny claims. The industry needs to return to its long-standing, high standards.

While agencies use social media and email to connect with prospects and clients and actively update websites, the language they use is key.

Telling the insureds they must read and understand policies full of obscure terms is an awesome way to repel the public.

Most innovation is focused on direct-to-consumer (DTC), yet most P&C insurance sales still happen through agents. They deserve some help.

Many say insurance buyers do not need professional representation. Let’s dispel that ludicrous assertion through a scenario.

Competition, cost-effective technology and the need for growth create the perfect storm to finally transform agencies.

Are there possible reasons for this alleged superior performance other than advertising and the use of direct, not agent-driven, sales?

If your marketing consists solely of trying to prove how great you are or how your rates are the lowest, you’ll find that nobody’s paying attention.