Lowering Costs of Customer Acquisition By Tom Hammond One reason new customer costs are so high in insurance is that the industry has lagged in adopting digital technologies.
Selling Insurance in a Commoditized World By Chris Burand How does an agent/company win when big competitors keep pounding the "commodity" claim? By treating each customer as an individual.
How High Touch Outweighs High Tech By Mary Parsons Clients may have increased access but not always the ability to translate price and item information into useful knowledge.
Top 5 Risks in Specialty Insurance By Jennifer Torneden A property owner is 27 times more likely to experience a flood than a fire, yet only 20% of the flood damage caused by Harvey was insured.
10 (Lame) Excuses for Not Marketing By Kevin Trokey While agencies have survived without a strong marketing strategy and plan in the past, those days are long over.
The Problem With Insurtech Conferences By Bill Wilson The insurtech industry must get away from the misguided premise that what consumers want and need is fast, easy and cheap.
4 Reasons to Join Agency Networks By Rick Fox While it’s easy to get stuck in the routine of working IN the business, it’s critical for independent agents to also work ON the business.
Service as a Differentiator? Hmm By Kevin Trokey If you find yourself claiming that your agency wins by providing better service, you really need to rethink your message.
Auto Insurance in an Existential Crisis By Stephen Applebaum Alan Demers The 125-year-old, $300 billion U.S. auto insurance industry is caught between runaway inflation and strained consumer wallets.
The Promise of Continuous Underwriting By Bill Deemer Bobby Touran Typically, a risk is underwritten, bound... and forgotten. But new streams of data and automation allow for continuous underwriting.
Convergence and the Insurance Ecosystem By Stephen Applebaum Alan Demers Companies must anticipate the future, innovate beyond their core and transform their capabilities as rapidly as technology allows.
Lemonade's 'Synthetic Agent' Nonsense By Matteo Carbone Desperate for growth, Lemonade produces another howler: A lender receiving a 16% interest rate is presented as a (synthetic) agent.